TrueTribe helps employees thrive with data-driven insights and recommendations
When data and human expertise come together, something powerful happens: a platform that gives employers real insights and provides employees with fast, effective support. As part of Colbe, TrueTribe turns employee wellbeing into a complete, integrated approach rather than a collection of stand-alone initiatives. The result? Lower absence and employees who truly flourish.
The power of connection sometimes lies in the unexpected. CEO Mayke Nagtegaal, formerly COO of tech company Bird, recognised this opportunity when she founded TrueTribe as Colbe’s data-driven wellbeing operator. “Occupational health providers hold a wealth of data on workplace health issues, yet it is barely used,” Nagtegaal explains.
“With TrueTribe, we transform this data into valuable insights that help employers make better decisions.”
From numbers to genuine connection
For TrueTribe, it’s not just about the numbers – it’s about what lies beneath them. “The strength of our platform is the combination of data with the in-depth expertise of healthcare professionals,” says Nagtegaal. “We help companies build a wellbeing strategy that is data-driven and complete. This way, employers can see exactly what to change in order to reduce absence and support sustainable careers for their people.”
Through the app, employees gain access to a specialist within 48 hours whenever they need support. By analysing anonymised user data, organisations can also identify trends and patterns, enabling evidence-based decisions on team dynamics, leadership and workplace culture.
A marketplace where wellbeing comes first
TrueTribe follows an open marketplace model, providing employees and organisations with access to an integrated, personalised range of services within a single environment. From a session with a career coach or dietitian to leadership training, the platform covers all aspects of employee wellbeing.
This approach reflects Colbe’s vision of wellbeing: not as an individual journey, but as something that works best when people support one another as part of a collective.
Want to know more? Visit the TrueTribe website.